My target audience is 12+ as the film is centred around a horror theme and a demonic monster. Having said this, although the film is technically part of the horror genre it is not unsuitable for older children as there aren't any particularly graphic scenes. The film works around the audience inferring the creature’s evil intentions rather than showing them directly, so there is no reason why an older child couldn't watch it.

 

To direct the poster at those over the age of 12, I haven't used many bright colours or images. The colour palette I have already chosen is simple and doesn't include overly bright colours. This is because I don't want the illusion that the film is intended for young children, as vibrant colours are often used to advertise for children. I have chosen to use red, beige and black as the main three colours in my poster design. By selecting only a few colours, the red, black and beige become more meaningful as they were chosen with more thought towards the themes in the film. I used red as it is often used in horror productions to reference blood, anger or danger. Next I used black because it is ominous and portrays to the audience that the film has a dark side. And lastly, my decision to use beige was to give an aged, almost gone-off or unclean look because I thought this tied in nicely with the creature.

 

These colours help direct the posters at an older audience because they aren't very attractive when put side by side which directs attention away from a young audience. Another reason is because the colours are high contrast. I wanted to avoid using an extensive range of colours because I needed the audience to focus on specific parts of the image. For example, it would be really difficult to pick out words from a poster consisting of many different shades of blue. However, it would be very easy to pick out white text against a black background. Therefore by choosing a few powerful contrasting colours, I have much more control over which element the eye is drawn to on the poster. I plan to highlight certain words in red, to set them apart from the black background and from the rest of the words as well. As I am choosing to use a basic white for the rest of the text, I think the colour red will stand out nicely in contrast to the other bodies of text. My intention with highlighting a few particular words is to carry a message about the words that are highlighted and to give clues about what will happen in the film. Contrasting colours carry a very powerful message so there was no need to use an extensive range of colours. 

 

I will use large text elements and basic shapes because this will make the posters less appealing to a younger audience. The text elements I've chosen to include on the posters will be slightly cryptic messages considering the words I've chosen to use, which is another reason why it is aimed at an older audience. Children most likely wouldn't understand the meaning behind the words and probably wouldn't be interested in finding out. In contrast to adults who might be intrigued by the message behind the words on the poster.