CDM 322
Advertising
Advert Analysis
Apple Music:
In the Apple Music ad it features the famous singer/songwriter Taylor Swift. In the ad she is initially disappointed that she has to work out but when she opens Apple Music and puts on the playlist she has chosen her mood changes and she becomes excited and enthusiastic to begin her work out. As Taylor Swift is the face for this ad it could inspire her fans who are age based around 13-24 to purchase apple music as they are seeing their idol use it. The first shot they do is a medium close up of Taylor; this shot shows her complaining about having to do exercise whilst putting in her earphones. The second shot they do is a point of view shot to show Taylor choosing the music she wants on apple music (Jumpman). The next shot shows her running on a treadmill whilst singing along to the song and having lots of energy. From that shot it pans out to a medium shot which then shows her falling off the treadmill but when she is on the floor she is still singing. This shows that even though she has fallen over she will still enjoy the music that is playing from apple music. As Taylor is moody and unenthusiastic until she starts playing the song and then suddenly gets a burst of energy could show that apple music is a good app to get as it gives people more life.
Asda Christmas ad 2022:
In this ad it is set at Christmas time which could be more efficient as lots of places release yearly ads and lots of people watch tv at christmas time so more people would see it as they will sit down with their family or friends to watch the telly. As Christmas is a festive time ASDA decided to have a very Christmas based ad which could show people that ASDA is a Christmas loving shop.In this ad the main face is Buddy the elf which is from a very famous movie called Elf. This could be an attraction for some people as their favourite fictional character is the face of an ad. During the ad Buddy messed up a few times but he was funny whilst doing this which could be an attraction to children as most kids like to laugh at people making mistakes. As a whole Buddy the elf has a reputation to be funny which is engaging to people and during the ad Buddy is interested in things at asda that people would usually find normal whereas Buddy finds it fascinating. At the end of the ad Buddy stays overnight at the shop to decorate the shop and in the morning when he has finished making the shop look christmassy the manager comes in to see and hires Buddy. There were many medium close up shots during this ad and many of them were of Buddy doing funny things or things that could be considered abnormal to do in a shop. At the beginning it shows Buddy accidentally walking into a worker moving lots of trolleys and the worker looks slightly annoyed but excuses it and the same thing happens at the end although the worker is now used to it and laughs about it.
Coke 2012:
In this ad there are 2 polar bears watching tv. This could interest small children as they usually like seeing animals and find them cute. One of the polar bears gets a headache and so it goes outside and sees a big group of other polar bears drinking coke. The whole video is cleverly animated and looks very life-like. When one of the polar bears throws the other a bottle of coke the one that catches it slips and starts to stumble on the ice. This could keep people interested as they want to know if the polar bear is going to slip or not. There are many slow mos during this ad and it adds to the dramaticness of the video which draws people in. At the end when it shows the polar bear has successfully caught the coke it shows he turns around and sees the mess he made but he is still happy. This may give the message that even if you have messed up all you need is coke.
Evaluation of ad - Fevertree
When my group was assigned the Fevertree bottles to advertise, we sat down and thought of lots of different ideas. In the end we shot lots of variations of clips that we could use. We spent around 4 hours filming different shots that we could use. Some of those shots included rolling the bottles across the table, panning the camera down from the top of the backdrop to the label that was presented, spinning and shaking the bottle to show the fizz. We also included a rage of clips where someone in the group would open the bottle and pour the liquid into a cup.
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After getting all the clips we needed we went independently and edited how we wanted. When I uploaded all the clips the first thing I did was go through all the footage and mark down the ones i could use, were possibly usable and the ones that i definitely could not use. For my edit I decided to have the first clip to be all three bottles lined up and shown off. For each bottle I gave them their own section. The first bottle I had the most clips for, so I decided to use that as my second introduction for the bottles. During these I slowed some clips down to add some effect. For the second bottle I only had one clip that was usable but it was one of the ones where my group had put a coloured light under it so it lit up and looked almost magical. This clip was good to use as a singular one for this bottle as it stood out and didn't look too flashy. For the last bottle I chose to do a very calming and romantic look. So when filming we put pink lights under and around the bottle which made it look like it was glowing. For the last few clips I slowed them down for effect and put them in an order where it looked as though someone was about to enjoy a nice refreshing drink. For the last part of editing I went onto youtube studio and chose a calming song to put in the background of the ad. The final thing to do was upload.
This is a conversation between me and the old down estate which was one of the people we were thinking about doing an advert for.
We had made a kit list and daily shooting schedule. Click below to see.
Kit List
Daily Shooting Schedule
Here is the moodboard
A difficulty that we came across during filming was the pizzeria was closed. This caused issues because we couldn't get the pizza shots we needed and the chef wasn't there so we couldn't get shots of him either. We had to just film the sign outside of it which didn't show the full potential that the video could have been.
